Who says you cant make doctors dance on the ward beds?

The greater power of intrinsic motivators such as a larger purpose in life or even the power of identity over external motivators such as financial incentives is not new information..yet its interesting to hear Dan Pink speak on this subject. And those in healthcare can find some direction from him in their constant struggle to bring about change. Strategists in senior hospital management and especially those coming from other industries should take a closer look at motivation science. They never really try to understand what motivates doctors to do what they do. They need to accept that the reasons for doctor "intransingence" start all the way from medical school and to change them requires something more than diktats or small change. During their training doctors are essentially groomed to work autonomously and this manifests strongly in their attitude toward any attempt to control or manage them within an organization. This is why i believe that to bring about change in the ways of a doctor led team, one has to win over the heart and soul of the doctor. Strategy will remain on paper if this simple truth is not understood.